Founded by James S. Porte in 1989, the company provides research, consulting, seminars, printing, photography and graphic design services for the jewelry industry.

James Porte is a well-known authority and pioneer on cutting edge marketing tools for retail jewelers that include:

The ‘Let it Snow, Let it Rain’ promotion
The Black Book- The top 30 engagement proposals
The ‘With This Song I Thee Wed’ musical vow wedding CD partnered with Steinway & Son
The ‘Now & Forever’ after-the-sale of an engagement ring keepsake and photo mount
The ‘As Your Love Grows’ that helps jewelers target their customer’s upcoming anniversary

Porte Perks Programs that include:
The ‘Work Perk’ catalog & $50 gift certificate that helps jewelers target the employees of local businesses.
The ‘Charity Perk’ catalog & gift certificate that targets fundraising events
The ‘Golf Perk’ catalog & gift certificate that targets the members at local golf country clubs

Variable Data Printed postcards that enable jewelers to design their own direct mail campaigns online in less than 5 minutes.

His marketing programs have been chronicled in the business best seller:
The Great American Turnaround, by Rapp & Collins.

Porte has been a contributing editor for InStore Magazine, JCK, Mid America Jewelry News, Southern Jewelry News, Jewelry Marketing Review, & Jeweler’s Inc.

His experience includes sales for IBM, Marketing director of Michael Anthony Jewelers, chief marketing officer for Diamond.com and president and founder of The Jewelry Marketing Institute.