This direct mail kit is tailor-made for diamond upgrades with suggestions of a trade-in and trade-up of their present diamond or the creation of a three-stone ring utilizing their special diamond. Each kit includes a customized ‘Happy Anniversary' card, a 1-ct, 2-ct, and 3-ct foil-backed faux diamond with a display ring, and customized gift certificates in $25, $50, $100 and $200 denominations. Gift certs and Happy Anniversary card are foil stamped with store's name.

Cost: $5.25 each (50 pieces minimum) includes custom mailing box with each kit.

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